Marketing is a crucial element for any business or organization looking to promote their products, services, or ideas. Having high-quality marketing content can help attract customers, build brand awareness, and increase sales. However, producing engaging, informative marketing writing requires skill and knowledge. If you are looking for writers to create marketing content for your company, here are some tips on what to look for and how to get started.
What to Look for in Marketing Writers
When seeking marketing writers, there are several key qualities you should look for:
Strong Writing Skills
First and foremost, any marketing writers you hire need to be skilled at writing clean, polished, and compelling content. Look for writers with versatility to craft different formats like blog posts, social media captions, emails, landing pages, and more. They should know how to capture attention with headlines and opening lines, use active voice, and adjust tone for different audiences and mediums.
Marketing Experience
Look for writers with a background in marketing, advertising or communications. They should understand marketing fundamentals like establishing brand voice, targeting buyer personas, optimizing content for SEO, and converting readers into customers. Marketing expertise will allow writers to craft content tailored to your specific business goals.
Subject Matter Knowledge
Ideally, you want to find marketing writers knowledgeable about your industry or niche. Niche expertise will allow writers to craft content that truly resonates with your target readers. If hiring writers with niche experience isn’t feasible, look for quick learners who can rapidly research and learn about your industry.
Creativity
Marketing requires creativity to craft content that stands out. Look for imaginative writers who can come up with novel angles for articles, develop compelling messages, and package content in appealing ways. Creative skills help produce marketing copy that catches attention amid all the content noise.
Where to Find Marketing Writers
When looking to hire marketing writers, you have several options:
Freelance Sites
Websites like Fiverr, Upwork and Freelancer have large pools of freelance writers to choose from. You can find writers with specific skill sets and niche expertise. However, the large pool means increased competition for talent.
Content Agencies
Marketing and content agencies provide experienced teams of writers ready to take on projects. Agencies offer convenience, but can have higher costs. Do research to find an agency that specializes in your specific field.
Job Boards
Post on job boards like Indeed, Monster or LinkedIn to recruit marketing writers to your team. This allows you to be highly selective and build an ongoing team. Offering full-time positions can attract top marketing writing talent.
Professional Associations
Professional groups like the American Marketing Association and Content Marketing Institute have job boards where you can find specialized marketing writers. Networking through these associations can help make connections.
Freelancer Referrals
Speaking to freelance writers, content agencies and colleagues for referrals can uncover great options not publicly advertised. Referrals tend to yield candidates that come vetted and recommended.
Tips for Working With Marketing Writers
Once you’ve hired marketing writers, there are some key tips to ensure a successful partnership:
Set Clear Expectations
Provide writers with detailed briefs covering topics, target audience, goals, brand voice guidelines, tone, formatting, deadlines and more. The more details the better the output will be.
Maintain Open Communication
Encourage writers to ask lots of questions and clarify anything that seems unclear. Welcome feedback and ideas from writers as well. Clear communication leads to better content.
Provide Brand Resources
Supply writers with resources like brand style guides, past content samples, target customer profiles, and product specs to better inform the content they create for you.
Give Regular Feedback
Review and provide feedback early and often. Praise what the writer is doing well and offer constructive criticism to improve their work. Quick feedback helps writers refine their approach.
Discuss Optimization
Collaborate with writers to optimize content for search, social media and conversion performance. Welcome ideas on better headlines, messaging, visuals, calls to action, and more.
Reward Strong Work
Let writers know when they produce great work for you and reward them well. This motivates them to continue delivering high-quality content that achieves your marketing goals.
The Benefits of Working with Marketing Writers
Partnering with skilled marketing writers can offer huge benefits for your business. These include:
- Increased brand awareness – Compelling, savvy marketing content helps get your brand in front of more potential customers.
- Improved SEO – Writers create content optimized for search engines like Google, driving more organic traffic.
- Enhanced conversion rates – Engaging copy and smart calls to action help convert more web visitors into leads and customers.
- Expanded reach – Content creation for social media and other marketing channels broadens your audience.
- Frees up time – Outsourcing content creation gives internal staff more time for high-level tasks.
- Cost effectiveness – Experienced freelance writers provide quality work at affordable rates.
In today’s crowded online space, producing great marketing content is more essential than ever. Partnering with skilled writers gives small businesses and companies of all sizes the marketing assets they need to stand out, attract their target audience, and achieve their goals.